![]() ![]() You'll likely go through several versions before finding one that is compelling, and that sounds natural in conversation. It can take some time to get your pitch right.As my children are now teenagers I now have the time to assist the organization in anyway I can so keep me in mind when appointments are made. As another example, for the state chapter president, Hi I am Sara White from Stanford and met you last year at this meeting.We are exploring with the Cardiac physicians actually providing on discharge the patient with their discharge meds in packing that will enhance them taking their doses and not being readmitted We have already seen improvement in the survey scores. We have implemented a program where our clinical pharmacists visit every patient on discharge to discuss what they need to take at home and we call them in two days to see what questions they may have. Jennifer thanks for being sure pharmacy was consulted about the HCAPS. Another way to think of this is making pharmacy’s work visible.Make it memorable and powerful so they will want to follow up with you. ![]() Obviously be careful of the terminology you use so you connect with the person.In other words what are the challenges they are dealing with, so you need to know your organization beyond just the pharmacy. Keys to keep in mind, as you develop your elevator speeches, are thinking about what’s in it for the other person.Also think about marketing yourself as not just a pharmacist and leader but as a significant contributor to the whole organization.Don’t assume others truly understand what pharmacy does even nurses and physicians Some suggested areas to think about are communicating pharmacy’s value such as cost effectiveness, patient safety, regulatory compliance, etc.In developing elevator speeches think through your purpose, what you want to achieve so you make the best use of the time.Elevator speeches are being ready to take advantage of these chance encounters.While these examples are in your organization also think about being at a professional meeting and running into the ASHP president or state president, professional organization executive officer, school of pharmacy dean, speaker you admire, etc.It’s being able to use the brief chance encounter, such as with senior administration, key department leaders, key physicians or other VIPS/informal leaders.Think of it as a sound bite or a newspaper headline Given the name elevator speeches are obviously meant to be the time of an elevator ride, which is about 15 seconds to 2 minutes.I recently ask for input on what you would like more information on and as a result a couple of you suggested Elevator Speeches. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |